In making your decision whether or not to purchase and use J line products, please consider the following:

J LINE products are offered to be a simplified, safe, effective, healthy and natural regimen in routine cleansing and moisturizing. Too many products are formulated with harsh ingredients which over strip the natural healthy lipids in hair and skin to the point of then requiring the use of additional conditioning products which contain ingredients that may be "natural", but not natural to the bio-chemistry of human skin and hair. J LINE products endeavor to keep hair and skin functioning healthy and naturally with "pH and bio-nutrient correct" ingredients which maintain a natural and healthy level of lipids. Moreover, the ingredients used are not only natural, but natural to the bio-chemistry of hair and skin.

J LINE products are intended as treatments and not cosmetics. J Line products do not contain cosmetic ingredients that merely impart a superficial aesthetic effect (e.g. high percentage of dimethicone to give smooth slippery feel to hair). J Line's choice of natural ingredients, that coincide with the natural bio-chemistry of skin and hair, is aimed at truly treating the hair and skin to support their natural function towards a real, healthier and longer lasting condition.

J LINE products incorporate the finest natural ingredients at levels to achieve the mildest, safest and most efficacious daily treatment regimen without regard to expense. In producing J Line products, we care less about expensive looking bottles and packaging and more about the quality of the product inside the bottle.

J LINE products are no more expensive than many of the highly advertised cosmetic brands. Without having to add on the costs for advertising and royalties paid to celebrity endorsements, J Line is able to concentrate its resources on high quality products with high quality ingredients and research and offer its products at a fair competitive price. In other words, rather than invest money in advertising to promote a high price item that costs very little to manufacture, J Line invests in better ingredients and research to offer a higher quality product for about the same price.

"We shall neither spare expense nor compromise scientific research in developing the best... treatment products should be real and they should really work…using the right products in the right way with the right ingredients at the right concentrations for the right purpose."

Robert Jew
Statement from classroom lecture at the annual International Esthetics, Cosmetics & Spa Conference in Las Vegas, 2003.